It’s small — but important.

Athletes and coaches often use mental toughness to avoid the stigma of talking about the Inner Athlete.
Over time, the myths have grown.
Well-intentioned but ill-informed playground ideas have twisted the definition — and harmed performance.

One common, pervasive myth says:

“You either have it or you don’t.”

That belief makes it impossible to train it.

Mental fitness is measurable.
Mental toughness rarely is.

That’s why we define mental fitness — so our athletes can train it.

Mentally fit athletes train their mind.
They know how to run their mind — not have it run them.
Their toolbox of mental skills is full.
They know the when, where, and how.

What’s your definition?
Building mental fitness starts there.

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Learn more about mental fitness and training the Inner Athlete.
Let’s make an impact.